What’s THE WINDOW?

Named after the place we used to go to make bets, THE WINDOW is a publication and podcast provided bettors with analysis and insights into sports betting, with a focus on football - College and the NFL - as well as the NHL.

Two-time cash winner in the Las Vegas Supercontest and former lead betting analyst at theScore, Matt Russell is determined to prove that direct-to-consumer sports betting content can work for the user and the creator alike.

As a result, he’s providing all his content for the 2024-‘25 season for FREE. Follow along, or read to learn more about how point spreads and moneylines are made, and what it truly means to find value in sports betting markets.

At THE WINDOW, we celebrate the wins and commiserate the losses, and are transparent about both. While winning is always the goal, Matt believes in responsible betting as a form of entertainment, and hopes readers and listeners enjoy the process before getting to the result.

Why subscribe?

Subscribing allows Substack to send you THE WINDOW articles in email newsletter form and/or a notification to your phone the moment they’re published. This gives you the best chance to make a bet before the odds and lines change.

Subscribe to get full access to the newsletter and publication archives.

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Join the other “Panes”

Be part of a community of people who are sweating bets too. Participate in the comments section, or support this work with a pledge - helping Matt know whether his work is valued enough to continue this Substack for the 2025-‘26.

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