THE WINDOW: Sports betting w/ Matt Russell
THE WINDOW: Sports Betting Podcast
Y(!) THE WINDOW? (7.31.25)
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Y(!) THE WINDOW? (7.31.25)

For those new to THE WINDOW, Matt Russell breaks down what to expect in sports betting content
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THE WINDOW is officially back!

With the start of the next era — “Season 3” of THE WINDOW — we need an informative post to pin atop the landing page for those arriving to THE WINDOW on Substack for the first time, in August 2025 and beyond.

Last year, we welcomed those familiar with his work to the revival of THE WINDOW on Substack in the podcast, “How I Spent My Summer Vacation - Part 2”.

In this re-introduction podcast, Matt welcomes those who are (or will be) just finding THE WINDOW, breaking down what this is, what it isn’t, who he is as a sports bettor, and what he believes in when it comes to content and responsible betting.


Subscription to THE WINDOW

In a follow-up to the “Amen to Business” post, Matt breaks down the three options for subscription, with the paywall officially going up on Monday, August 4:

Founding member: $150 USD/annually

For less than $3 per week, founding members receive:

  • *The first 50 Founding Members receive a free 1% share in THE WINDOW’s 2025 CIRCA NFL Survivor Contest entry, and inclusion on a “Survivor Sweat Thread”

  • All the content listed below

  • Access to a NFL power rating model

  • Access to the NHL regular season moneyline guide

  • Access to THE WINDOW’s chat

  • Invitation to THE WINDOW’s March Madness Survivor Pool

  • Other exclusive membership perks

*This offer will expire once we hit 50 founding members or by August 27th, whichever happens first.

Annual membership: $120 USD/annually

For an average of $10 per month members receive:

  • A 33% discount compared to the monthly plan

  • All the content listed below

  • Access to the NHL regular season moneyline guide

  • Access to THE WINDOW’s chat

  • Invitation to THE WINDOW’s March Madness Survivor Pool

Standard monthly membership: $15 USD/month

(More of a fan of one sport than some others? Jump in and out of THE WINDOW at your leisure!)

For an average of less than $4 per week, you receive access and instant notification to all of THE WINDOW’s betting content on:


Free THE WINDOW content on Yahoo!

At the 38:26 mark of the podcast, Matt breaks down the free content partnership with Yahoo! Sports.

The plan was always to offer occasional “free sample” content from THE WINDOW, and for football season, that will be available at Yahoo!, as their interest in has helped keep THE WINDOW alive for this coming season.

For each article, a link will sent via Substack email newsletter and/or notification, per usual, only you’ll have to click on the link to access it on the Yahoo! site.

This includes a handful of college football and NFL season preview items. Then, in-season, the weekly CFB big-game lookahead, NFL Survivor contest breakdown, the Monday Night Football betting previews, and occasional CFB/NFL playoff game betting previews.

What’s THE WINDOW?

“When I get it right, great! I want you to be able to see my work and understand how I got there, when I don’t.”

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